Prof. Ofra Goldstein-Gidoni

חוג לסוציולוגיה ואנתרופו סגל אקדמי בכיר
Prof. Ofra Goldstein-Gidoni
Phone: 03-6409394
Fax: 03-6409215
Office: Naftali - Social Sciences, 612


Ph.D., London, 1993


Prof. Ofra Goldstein-Gidoni teaches at Tel Aviv University in the Departments of Sociology and Anthropology and East Asian Studies. She is the former Chair of the Department of Sociology and Anthropology. Her current research focuses on gender, women and "new fathers" in Japan, on cultural globalization and the incorporation of New Age spirituality in Israeli mainstream.  Her latest book Housewives of Japan: An Ethnography for Real Lives and Consumerized Domesticity was published in 2012 by Palgrave Macmillan (second edition in paperback August 2015).

Research Interests

Social and Cultural Anthropology, Society and Culture in Modern Japan, Gender, Cultural Globalization.

Selected Publications


Goldstein-Gidoni, Ofra. 1997. Packaged Japaneseness: Weddings, Business And Brides. London and Honolulu: Curzon Press and University of Hawaii Press.


Goldstein-Gidoni, Ofra. 2012.  Housewives of Japan: An Ethnography of Real Lives and Consumerized Domesticity. New York: Palgrave Macmillan.



Goldstein-Gidoni, Ofra. 1999. Hakimono: Beniyat Zehut Migdarit Beyapan Hamodernit” (The Kimono: Constructing gendered Identity in Modern Japan), Historia, 3: 123-146, (in Hebrew).


Goldstein-Gidoni, Ofra. 1999. “Kimono and the Construction of Gendered and Cultural Identities,”Ethnology, 38 (4): 351-370.


Goldstein-Gidoni, ofra. 2000. “The Production of Tradition and Culture in the Japanese Wedding Enterprise,” Ethnos, 65(1): 33-55.


Goldstein-Gidoni, Ofra. 2001. “The Making and Marking of the ‘Japanese’ and the ‘Western’ in Japanese Contemporary Material Culture” Journal of Material Culture 6(1):67-90.


Goldstein-Gidoni, Ofra. 2003. “’Yapan Ze Kan’: Yapan Kealternativa Tarbutit Beisrael Shel Shenot Haalpaim” (‘Japan is Here’: Japan as a Cultural Alternative in Israel of the 2000s.) Israeli Sociology5(1): 193-218), (in Hebrew).

Goldstein-Gidoni, Ofra. 2005. “The Production and Consumption of ‘Japanese Culture’ in the Global Cultural Market” Journal of Consumer Culture 5(2): 155-179.


Goldstein-Gidoni, Ofra. 2005 “Fashioning Cultural Identity: Body and Dress in Japan,” 153-166, in Jennifer Robertson (ed.), A Companion to the Anthropology of Japan, Malden, MA and Oxford, UK: Blackwell.


Zaidman, Nurit, Ofra Goldstein-Gidoni and Iris Nehemia. 2009. “From temples to organizations: The Introduction and Packaging of Spirituality” Organization 16(4): 597-621.


Goldstein-Gidoni, Ofra. 2010. “Bridal Dress in Japan” in Joanne B. Eicher (ed.), Berg Encyclopedia of World Dress and Fashion, Vol. 6. Oxford and New York: Berg


Daliot-Bul, Michal and Ofra Goldstein-Gidoni. 2010. “On Cultural Otherness in the Era of Globalization 3.0: Israeli Fans of Japanese Popular Culture and ‘Japan’,” Encounters 3 (fall).


Zaidman, Nurit and Ofra Goldstein-Gidoni. 2011. “Spirituality as a discarded form of Organizational Wisdom: Field based Analysis,” Group and Organization Management 36 (5): 630-653.


Klamperer, Ayala and Ofra Goldstein-Gidoni. 2012. “Socialist Egalitarian Feminism in Early Postwar Japan: Yamakawa Kikue and the ‘Democratization of Japan’”US-Japan Women’s Journal No. 42.


Tel Aviv University, P.O. Box 39040, Tel Aviv 6997801, Israel
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